3rd party cookie
Google's U-Turn on Third-Party Cookies: What’s the Way Forward?
In a surprising move that sent shockwaves through the digital advertising industry, Google recently announced that it would be rolling back...
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Ad Operations
How to create a advertiser in Campaign Manager 360 (DCM)
Campaign Manager 360 is part of Google Marketing Platform 360 is a widely used adserver by Advertisers and agencies. Campaign Manager 36...
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ad ops
The evolution of online advertising
Online advertising, the AdTech industry as we know and see today has not been same the 30 years young industry has gone through massive ...
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adserving
Google extends publisher policy to include video policy under it.
On April 1, Google updated the Video publisher policy, which was applicable to AdSense and Ad Manager, to apply to all video inventory inclu...
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ad exchange
What Is a DSP, SSP and Ad Exchange - Adscripto
What is the difference between DSP and SSP? DSP and SSP are two interdependent categories of the same process - RTB. SSP stands for publ...
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Ad Operations
Ad Operations - An Introduction to online advertising
What is Online Ad Operations? Ad Operations (aka "online ad operations", "online advertising operations", "onl...
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ad exchange
What Is Difference Between Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising
Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising Programmatic advertising offers multiple ways for advertise...
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ad ops
How to traffick HTML5 banners in DFP small business
Stopping support for flash content by chrome and other browsers was the biggest impact on Online Advertising and the digital advertising ...
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adexchange
65 percent of marketers who purchase digital ads programmatically are moving programmatic buying in-house IAB Survey
As per the latest survey conducted by Interactive Advertising Bureau (IAB), 65 percent of marketers who purchase digital ads programmatical...
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