adtech news
Google Buyer Direct for Publishers: How to Use It to Increase Ad Revenue
Google Buyer Direct is a new Ad Manager transaction mechanism that allows publishers to sell guaranteed advertising inventory directly to pa...
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Ad revenue optimization
Google Buyer Direct: What It Means for Publishers and Ad Revenue
Google is introducing Buyer Direct for Google Ad Manager publishers , a new beta feature designed to make it easier for publishers to sell a...
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Ad Verification
Nielsen to Acquire DoubleVerify for $2.15B: Impact on AdTech
Nielsen to Acquire DoubleVerify for $2.15 Billion: What It Means for the Future of AdTech Nielsen DoubleVerify acquisition poster on dou...
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Ad revenue optimization
What Digital Turbine and AppLovin Reveal About the Next Phase of AdTech
The Future of AdTech: Why Execution Is Becoming the Industry's Biggest Competitive Advantage The latest earnings season delivered an int...
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3rd party cookie
Google's U-Turn on Third-Party Cookies: What’s the Way Forward?
In a surprising move that sent shockwaves through the digital advertising industry, Google recently announced that it would be rolling back...
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adserver
OTT Giant Netflix Plans to Launch Adserver
OTT giant Netflix plans to introduce its own advertising technology platform, along with forging new partnerships with additional programmat...
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