adtech
Pangle US Bidding Is Now Live on Google AdMob & Ad Manager
Pangle US Bidding Goes Live in Google AdMob and Google Ad Manager: What It Means for Publishers Pangle US Bidding Is Now Live A significant ...
Read more
Ad Verification
Nielsen to Acquire DoubleVerify for $2.15B: Impact on AdTech
Nielsen to Acquire DoubleVerify for $2.15 Billion: What It Means for the Future of AdTech Nielsen DoubleVerify acquisition poster on dou...
Read more
3rd party cookie
Google's U-Turn on Third-Party Cookies: What’s the Way Forward?
In a surprising move that sent shockwaves through the digital advertising industry, Google recently announced that it would be rolling back...
Read more
adserver
OTT Giant Netflix Plans to Launch Adserver
OTT giant Netflix plans to introduce its own advertising technology platform, along with forging new partnerships with additional programmat...
Read more
Ad Operations
How to create a advertiser in Campaign Manager 360 (DCM)
Campaign Manager 360 is part of Google Marketing Platform 360 is a widely used adserver by Advertisers and agencies. Campaign Manager 36...
Read more
adserving
Google extends publisher policy to include video policy under it.
On April 1, Google updated the Video publisher policy, which was applicable to AdSense and Ad Manager, to apply to all video inventory inclu...
Read more
acquisition Inmobi
InMobi group buys video content platform ROPOSO
InMobi the Adtech firm has acquired video content platform Roposo, Soft Bank backed Inmobi who owns Glance looks to ramp up curated content ...
Read more