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Google extends publisher policy to include video policy under it.
adserving

Google extends publisher policy to include video policy under it.

On April 1, Google updated the Video publisher policy, which was applicable to AdSense and Ad Manager, to apply to all video inventory inclu...

Editorial Desk April 03, 2024
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WHAT IS GDPR - EVERYTHING YOU NEED TO KNOW ABOUT GDPR
adserving

WHAT IS GDPR - EVERYTHING YOU NEED TO KNOW ABOUT GDPR

After four years of preparation and debate, the GDPR was approved by the EU Parliament on 14 April 2016 and will be enforced from 25 May 20...

Editorial Desk March 31, 2024
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First Price auctions for Google Ad Manager is here
ad exchange

First Price auctions for Google Ad Manager is here

In today's era when the programmatic ecosystem has evolved into a complex marketplace where a single ad can pass through a mix of aucti...

Editorial Desk March 31, 2024
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65 percent of marketers who purchase digital ads programmatically are moving programmatic buying in-house IAB Survey
adexchange

65 percent of marketers who purchase digital ads programmatically are moving programmatic buying in-house IAB Survey

As per the latest survey conducted by Interactive Advertising Bureau (IAB), 65 percent of marketers who purchase digital ads programmatical...

Editorial Desk March 31, 2024
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Everything You need to know about Justice Srikrishna Report On Data Protection - Indian GDPR
ad operations news

Everything You need to know about Justice Srikrishna Report On Data Protection - Indian GDPR

On Friday, the Government released Justice BN Srikrishna Committee of Experts Report on Data Protection as well as a Personal Data Protecti...

Editorial Desk March 31, 2024
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