ad exchange

First Price auctions for Google Ad Manager is here

In today's era when the programmatic ecosystem has evolved into a complex marketplace where a single ad can pass through a mix of aucti...

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adexchange

65 percent of marketers who purchase digital ads programmatically are moving programmatic buying in-house IAB Survey

As per the latest survey conducted by Interactive Advertising Bureau (IAB), 65 percent of marketers who purchase digital ads programmatical...

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ad operations news

Everything You need to know about Justice Srikrishna Report On Data Protection - Indian GDPR

On Friday, the Government released Justice BN Srikrishna Committee of Experts Report on Data Protection as well as a Personal Data Protecti...

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ad exchange

AT&T REBRANDS APPNEXUS SSP AS XANDR MONETIZE

With ‘Xandr Monetize’ AT&T Introduces OTT Header Bidding ‘Xandr Monetize’ OTT Header Bidding One year after its acquisition, ...

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