Google avoids a breakup but faces 6 years of behavioral remedies. What the DOJ ad tech verdict means for publishers, advertisers & AdTec...
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ChatGPT Ads are emerging as a new opportunity for advertisers and a potential challenge for publishers in India. As users increasingly rely ...
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Google Buyer Direct is a new Ad Manager transaction mechanism that allows publishers to sell guaranteed advertising inventory directly to pa...
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Google is introducing Buyer Direct for Google Ad Manager publishers , a new beta feature designed to make it easier for publishers to sell a...
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In a surprising move that sent shockwaves through the digital advertising industry, Google recently announced that it would be rolling back...
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OTT giant Netflix plans to introduce its own advertising technology platform, along with forging new partnerships with additional programmat...
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LinkedIn's New Video Ad Features - a must consider for Marketers In today’s television landscape, reaching strategic audiences in a prem...
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On April 1, Google updated the Video publisher policy, which was applicable to AdSense and Ad Manager, to apply to all video inventory inclu...
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