adtech news
Google Buyer Direct for Publishers: How to Use It to Increase Ad Revenue
Google Buyer Direct is a new Ad Manager transaction mechanism that allows publishers to sell guaranteed advertising inventory directly to pa...
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Ad revenue optimization
Google Buyer Direct: What It Means for Publishers and Ad Revenue
Google is introducing Buyer Direct for Google Ad Manager publishers , a new beta feature designed to make it easier for publishers to sell a...
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3rd party cookie
Google's U-Turn on Third-Party Cookies: What’s the Way Forward?
In a surprising move that sent shockwaves through the digital advertising industry, Google recently announced that it would be rolling back...
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adserver
OTT Giant Netflix Plans to Launch Adserver
OTT giant Netflix plans to introduce its own advertising technology platform, along with forging new partnerships with additional programmat...
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ad exchange
LinkedIn Launches Connected TV and Live Event Ads
LinkedIn's New Video Ad Features - a must consider for Marketers In today’s television landscape, reaching strategic audiences in a prem...
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adserving
Google extends publisher policy to include video policy under it.
On April 1, Google updated the Video publisher policy, which was applicable to AdSense and Ad Manager, to apply to all video inventory inclu...
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ad exchange
What Is a DSP, SSP and Ad Exchange - Adscripto
What is the difference between DSP and SSP? DSP and SSP are two interdependent categories of the same process - RTB. SSP stands for publ...
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ad exchange
What Is Difference Between Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising
Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising Programmatic advertising offers multiple ways for advertise...
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ad exchange
First Price auctions for Google Ad Manager is here
In today's era when the programmatic ecosystem has evolved into a complex marketplace where a single ad can pass through a mix of aucti...
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ad operations news
Google AdSense To Use AI To Automatically Place Ads
Introducing AdSense Auto Ads Google has launched Adsense Auto ads, a powerful new way to place ads on your site. Auto ads use machine l...
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adexchange
65 percent of marketers who purchase digital ads programmatically are moving programmatic buying in-house IAB Survey
As per the latest survey conducted by Interactive Advertising Bureau (IAB), 65 percent of marketers who purchase digital ads programmatical...
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ad operations news
Everything You need to know about Justice Srikrishna Report On Data Protection - Indian GDPR
On Friday, the Government released Justice BN Srikrishna Committee of Experts Report on Data Protection as well as a Personal Data Protecti...
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ad exchange
AT&T REBRANDS APPNEXUS SSP AS XANDR MONETIZE
With ‘Xandr Monetize’ AT&T Introduces OTT Header Bidding ‘Xandr Monetize’ OTT Header Bidding One year after its acquisition, ...
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