adtech news
Google Buyer Direct for Publishers: How to Use It to Increase Ad Revenue
Google Buyer Direct is a new Ad Manager transaction mechanism that allows publishers to sell guaranteed advertising inventory directly to pa...
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ad exchange
What Is a DSP, SSP and Ad Exchange - Adscripto
What is the difference between DSP and SSP? DSP and SSP are two interdependent categories of the same process - RTB. SSP stands for publ...
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ad exchange
What Is Difference Between Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising
Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising Programmatic advertising offers multiple ways for advertise...
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adexchange
65 percent of marketers who purchase digital ads programmatically are moving programmatic buying in-house IAB Survey
As per the latest survey conducted by Interactive Advertising Bureau (IAB), 65 percent of marketers who purchase digital ads programmatical...
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