Ad revenue optimization
Google Buyer Direct: What It Means for Publishers and Ad Revenue
Google is introducing Buyer Direct for Google Ad Manager publishers , a new beta feature designed to make it easier for publishers to sell a...
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Ad Verification
Nielsen to Acquire DoubleVerify for $2.15B: Impact on AdTech
Nielsen to Acquire DoubleVerify for $2.15 Billion: What It Means for the Future of AdTech Nielsen DoubleVerify acquisition poster on dou...
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Ad revenue optimization
What Digital Turbine and AppLovin Reveal About the Next Phase of AdTech
The Future of AdTech: Why Execution Is Becoming the Industry's Biggest Competitive Advantage The latest earnings season delivered an int...
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3rd party cookie
Google's U-Turn on Third-Party Cookies: What’s the Way Forward?
In a surprising move that sent shockwaves through the digital advertising industry, Google recently announced that it would be rolling back...
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adserver
OTT Giant Netflix Plans to Launch Adserver
OTT giant Netflix plans to introduce its own advertising technology platform, along with forging new partnerships with additional programmat...
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Ad Operations
How to create a advertiser in Campaign Manager 360 (DCM)
Campaign Manager 360 is part of Google Marketing Platform 360 is a widely used adserver by Advertisers and agencies. Campaign Manager 36...
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Ad Operations
Outsourced Ad Ops: Benefits and Strategies
The Advantages of Outsourcing Your Ad Operations Outsourcing AdOps Managing a website, especially for publishers with millions of pageview...
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ad ops
The evolution of online advertising
Online advertising, the AdTech industry as we know and see today has not been same the 30 years young industry has gone through massive ...
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ad exchange
LinkedIn Launches Connected TV and Live Event Ads
LinkedIn's New Video Ad Features - a must consider for Marketers In today’s television landscape, reaching strategic audiences in a prem...
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adserving
Google extends publisher policy to include video policy under it.
On April 1, Google updated the Video publisher policy, which was applicable to AdSense and Ad Manager, to apply to all video inventory inclu...
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