Ad Operations
How to create a advertiser in Campaign Manager 360 (DCM)
Campaign Manager 360 is part of Google Marketing Platform 360 is a widely used adserver by Advertisers and agencies. Campaign Manager 36...
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Ad Operations
Outsourced Ad Ops: Benefits and Strategies
The Advantages of Outsourcing Your Ad Operations Outsourcing AdOps Managing a website, especially for publishers with millions of pageview...
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ad ops
The evolution of online advertising
Online advertising, the AdTech industry as we know and see today has not been same the 30 years young industry has gone through massive ...
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ad exchange
LinkedIn Launches Connected TV and Live Event Ads
LinkedIn's New Video Ad Features - a must consider for Marketers In today’s television landscape, reaching strategic audiences in a prem...
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adserving
Google extends publisher policy to include video policy under it.
On April 1, Google updated the Video publisher policy, which was applicable to AdSense and Ad Manager, to apply to all video inventory inclu...
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ad exchange
What Is a DSP, SSP and Ad Exchange - Adscripto
What is the difference between DSP and SSP? DSP and SSP are two interdependent categories of the same process - RTB. SSP stands for publ...
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