Ad revenue optimization

What Digital Turbine and AppLovin Reveal About the Next Phase of AdTech

The Future of AdTech: Why Execution Is Becoming the Industry's Biggest Competitive Advantage The latest earnings season delivered an int...

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Ad Operations

How to create a advertiser in Campaign Manager 360 (DCM)

Campaign Manager 360 is part of Google Marketing Platform 360 is a widely used adserver by Advertisers and agencies.   Campaign Manager 36...

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adserving

Google extends publisher policy to include video policy under it.

On April 1, Google updated the Video publisher policy, which was applicable to AdSense and Ad Manager, to apply to all video inventory inclu...

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ad exchange

First Price auctions for Google Ad Manager is here

In today's era when the programmatic ecosystem has evolved into a complex marketplace where a single ad can pass through a mix of aucti...

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