3rd party cookie

Google's U-Turn on Third-Party Cookies: What’s the Way Forward?

 In a surprising move that sent shockwaves through the digital advertising industry, Google recently announced that it would be rolling back...

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ad ops

The evolution of online advertising

Online advertising, the AdTech industry as we know and see today has not been same the 30 years young industry has gone through massive ...

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ad exchange

LinkedIn Launches Connected TV and Live Event Ads

LinkedIn's New Video Ad Features - a must consider for Marketers In today’s television landscape, reaching strategic audiences in a prem...

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