3rd party cookie

Google's U-Turn on Third-Party Cookies: What’s the Way Forward?

 In a surprising move that sent shockwaves through the digital advertising industry, Google recently announced that it would be rolling back...

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ad exchange

LinkedIn Launches Connected TV and Live Event Ads

LinkedIn's New Video Ad Features - a must consider for Marketers In today’s television landscape, reaching strategic audiences in a prem...

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acquisition Inmobi

InMobi group buys video content platform ROPOSO

InMobi the Adtech firm has acquired video content platform Roposo, Soft Bank backed Inmobi who owns Glance looks to ramp up curated content ...

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